Perfectionism in College The Unrealistic and The Unhealthy

Abstract This paper examines the socially constructed idea of perfectionism and how it affects people, especially college aged students. After looking at several sources and learning from personal experience, I state that the idea of perfection is different for everyone and therefore virtually unobtainable, which leads to self-destruction and mental health issues for many people. This paper looks into the story Frankenstein by Mary Shelley and how Victor falls victim to this unrealistic idea of perfection, just as many college aged students do. I use five peer- reviewed articles including a study called â€Å"The Cost of Being Perfect: Perfectionism and Suicide Ideation in University Students† by Teresa K. Hamilton and Robert D. Schweitzer which analyzes the number of students with suicidal ideations during their time at universities. Some people may argue that kids today are â€Å"too soft† or â€Å"afraid to get their hands dirty,† but the reality is social pr essures to be â€Å"perfect† have become increasingly difficult to keep up with leading kids to feel hopeless and disappointed. Bringing light to the suicide rate among college students and the feeling of failure they feel when perfection isn’t met may help ease this widespread strive for the unattainable idea of perfection. With this knowledge we can seek change in the rigorous academic coursework that drives the students to feel the way they do.    Introduction It’s almost 1am on Tuesday, December 12 and I, along with several other students are scattered throughout the lobby of Hanks Hall in the University of Connecticut doing our best to study the night before our second, third or even fourth test already this week. We are exhausted, worried and busy, our bodies composed of   75% coffee rather than water, but we aren’t planning on stopping anytime soon. Although no one has to say it, we were all striving for A’s, not just on this one fi nal, but all finals and in all classes. In college, sleep, relaxation and sometimes a social life are all put on the back burner in order to achieve the perfect grades, to aid in getting the perfect job, in order to have the perfect life. However, what this means to all of us, and the rest of society, is different. This strive for perfection is a huge issue in our culture and can often lead to more harm than it does good. There is not only a strive for perfection in the school or work world either, there is a widespread attempt to have the perfect, hair, clothes, body, etc. that plagues the mind of people all over the world. Me and the other college students studying all night for our finals are only a small population of people who fall victim to this idea of perfectionism, but when does it go to far? This idea of perfection is unachievable and a socially constructed   idea that takes an especially hard toll on university students all over the world. Perfectionism In the art icle, â€Å" â€Å"The Self- Destructive Side of Perfectionism†, Journalist Benedict Carey describes three types of perfectionists:, â€Å"self-oriented strivers who struggle to live up to their high standards and appear to be at risk of self-critical depression; outwardly focused zealots who expect perfection from others, often ruining relationships; and those desperate to live up to an ideal they’re convinced others expect of them, a risk factor for suicidal thinking and eating disorders† (qtd. in â€Å"Self-Destructive†).   Victor Frankenstein falls into the last category of perfectionists, â€Å" those desperate to live up to an ideal they’re convinced others expect of them† which is why he was unable to stop working until he could prove to himself that he could bring something to life. He didn’t pause to think about the consequences of his actions, only that he needed to complete his goal. College students also fall under this category of perfectionists. They feel as though they have to be perfect in all aspects in order to not only live up to their families’ expectations, but also not to waste the money that they put into their schooling. In â€Å"The Self- Destructive Side of Perfectionism† Professional Life Coach Maria Pascucci describes the â€Å"perfectionist mask† that many people wear every day. She says,â€Å"So many of us put on a perfectionist mask to be acceptable to society†¦. We either start overachieving in one area to compensate for the sensitivity flaw that we think we have, or we completely shut down, buy into our own story that we’re too sensitive and not good enough, so therefore we’re not going to bother to try† (qtd. in â€Å"Self-Destructive†). You never truly know when someone is unhappy or unsatisfied with their lives because of this â€Å"perfectionist mask† that they wear. This mask is one of the reasons that suicide r ates are high in college. Students feel as if everyone is in the same boat of feeling overwhelmed and constantly stressed, so they never address the problem or tell anyone that they are feeling overwhelmed. Workaholic is usually a lighthearted term someone uses to describe someone who is constantly working and sacrificing for their work. While usually a workaholic can eventually find time to destress and take some time for themselves, there a few instances where this isn’t possible and leads to very destructive outcomes. In Frankenstein, by Mary Shelley, Victor Frankenstein is a perfect example of a Workaholic, but one who takes his work too far. When Victor begins his adventure at school, he dives head first into his schoolwork, and for two years he barely comes up for air. As he progresses rapidly in his studies he mentions, â€Å"Two years passed in this manner, during which I paid no visit to Geneva, but was engaged, heart and soul, in the pursuit of some discoveries which I hoped to make† (Shelley 51). This notion of students putting all their efforts into their school work, neglecting family and friends is seen consistently throughout society. College students today are spending considerable amounts of time on work and school trying to be perfect. While being a hard worker and investing all of one’s time into their work doesn’t make one a perfectionist, the combination of being a workaholic and a perfectionist is where people can get into trouble. Hamilton and Schweitzer mention in â€Å"The Cost of Being Perfect†, â€Å"We acknowledge that striving toward high standards is admirable, but there appears to be a point, beyond which, the person’s striving takes on the characteristic of a trait with an obsessional dimension, termed perfectionism.† (Hamilton and Schweitzer) Avoidance Avoidance of the issue is a big factor in why college age students don’t seek help for these feelings. No one rea lly talks about the overwhelming amounts of work and stress that is placed on college students because it is widely accepted that â€Å"that’s just the way it is.† In the article â€Å"Suicide among College Students† irt was mentioned that â€Å"only 11 of the 25 students who committed suicide [from 1920-1955 were seen in the Department of Mental Hygiene and Psychiatry† (Parrish). This means that there were 14 helpless students who were suffering enough to end their lives, but avoided seeking help for a myriad of reasons. One reasons may be that students feel as if everyone is feeling as helpless and stressed out as they are, and therefore they don’t seek help for these bad feelings they are having. In â€Å"The Many Faces of Perfectionism†, Benson writes, â€Å"They found that hopelessness and psychological distress among college students could be predicted by the interaction between perfectionism and avoidance coping--dealing with problem s by avoiding them--but not by perfectionism or avoidance coping alone† (Benson). Mental health issues and suicidal tendencies don’t just arise because of the strive for perfection. The mix between perfectionism and avoidance of the fact that they need help is what ultimately sends people over the edge and can cause severe mental health issues. By avoiding the problem altogether, college students are adding fuel to the fire and making things exponentially worse than they already were. It is crucial that students start to recognize this problem and become more willing to seek out and accept help. The only way for a problem to get better is to address it and understand how to solve it. Mental Health The idea of perfectionism can be very detrimental to one’s mental health especially when one avoids seeking help. The article â€Å"The Many Faces of Perfectionism† argues that, â€Å"perfectionism correlates with depression, anxiety, eating disorders and o ther mental health problems.†¦several new studies were published that help explain how perfectionism can contribute to psychopathology† (Benson). No one knows in the moment the damage they are doing to themselves by isolating themselves and focusing solely on work. Victor Frankenstein had to find out the hard way about the effects of his non-stop work. First, Victor became numb to everything in his surroundings, having feelings only towards his goals and discoveries. He says, â€Å"My limbs now tremble, and my eyes swim with the remembrance; but then a resistless, and almost frantic impulse, urged me to go forward; I seemed to have lost all soul or sensation but for this one pursuit† (Shelley 55). It’s clear that Victor is no longer mentally stable and should realize that he needs to take a break from his work, however the pressure to be perfect is surpassing his desire to be healthy. When Victor continues to push through this emotional instability, he encou nters a physical toll to his work as well. Victor finally achieves his goal, but felt the opposite of perfection or completion. He immediately fears the monster he had made, and his never ending efforts caught up to him, making him sick, â€Å"for I was lifeless, and did not recover my senses for a long, long time† (Shelly 62). This physical manifestation of Victor’s exhaustion is not uncommon in college students today. To many, it seems impossible to stop working because of impending deadlines and exams that count for up to 50% of their grades. They see that there is no time to rest or take a break, just as Victor had thought. The overwhelming feeling that accompanies all of this work is often the cause of anxiety, depression and even suicidal thoughts. Students feel pressure from parents, classmates, extended family and most importantly from themselves to achieve. In â€Å"The Many Faces of Perfection† it is stated, â€Å"Socially prescribed perfectionism --believing that others will value you only if you are perfect--has been associated with depression and other problems, including suicide† (Benson). Students think there family may not understand, or even love them less, if they aren’t performing to their highest ability, and therefore they put immense amounts of pressure on themselves to succeed. An article called â€Å"The Cost of Being Perfect: Perfectionism and Suicide Ideation in University Students† gives the statistics, â€Å"An Australian-based study reported that 11.7% of young men and 9.7% of young women reported some degree of suicide ideation in the few weeks prior to testing† (Hamilton Schweitzer). The physical and emotional toll that this goal of perfection has on people is too much for anyone to handle and clearly needs to be reevaluated so the suicide rates tied to this don’t increase.   In the US, the National Data on Campus Suicide and Depression says that â€Å" Suicide is the second leading cause of death from people ages 20-24 and that nearly one in twelve college students make a suicide plan† (Neumann). It is clear according to all these statistics that mental health and suicide is a serious issues plaguing colleges all around the world. Something needs to be done to aid college students who are pressured to be perfect all the time. Sources of Pressure While the most prominent reason for suicides in college is the feeling of the need to do the absolute best possible in school, however there are many other aspects where the strive for perfection becomes too much to handle in college. â€Å"Suicide Among College Students† says, â€Å"Students in college are faced with many psychological and emotional stresses: they are usually away from home for the first time and have to adjust to a new environment, make new friends, and plan their own personal lives; they must adjust from a dependent mode of existence to an independent one; adju stments and attitudes towards the opposite sex are being worked out; new ideas related to life, customs, mores and religion are presented and often conflict with what has been taught at home; and often for the first time the student beings to realize the importance of doing well in his academic studies because his future livelihood depends on it† (Parrish). All of the stresses alone are enough to make anyone a little crazy, but together it is clear why so many college students are struggling. The pressure to do â€Å"perfectly† in school in order to be well off later in life is a terrifying concept for college aged kids. There is a constant battle for balance in college as well. You want to work hard and get good grades, but you also have to have extracurriculars that stand out to future schools or employers, and, you have to make friends and go out in order to form connections that can be helpful both now and later in life. The perfect balance is extremely difficult to obtain, and is therefore an unrealistic ideal for college students. Perfection of the aforementioned stressors is also an unrealistic standard and it is unobtainable to achieve perfection in one or all aspects. Why Perfection is Unattainable Perfection is unattainable and unrealistic. The goals that one is working so hard for is truly only setting them up for self-destruction and disappointment. In Frankenstein, once Victor finally completes his monster he says, â€Å" I felt the bitterness of disappointment; dreams that had been my food and pleasant rest for so long a space were now become hell to me; and the change was so rapid, the overthrow so complete!† (Shelley 59-60).   He realized that his â€Å"perfection†, or accomplishing his goals, didn’t make him feel any better. People will never truly be satisfied with what we have, always striving for more and therefore never becoming perfect. In the article titled â€Å"The Cost of Being Perfect† this idea of dissatisfaction is mentioned when that author writes, â€Å"Evidence suggests that perfectionistic individuals experience increased negative affect before, during and after evaluative tasks, judge their work as lower in quality than non-perfectionists, and report the quality of their work should have been better†Ã‚   (Hamilton and Schweitzer). It’s clear here, that even after achieving the goal one was reaching for, even in the best possible way, perfectionists still don't feel accomplished or satisfied. For college students, this can be seen in many ways. First off, some students who supposedly have the â€Å"perfect balance† in college still aren’t satisfied and among the people who struggle from suicidal thoughts. The â€Å"Suicide Among College Students† article says, â€Å"Of the 25 students who destroyed themselves, 10 were active in extracurricular activities, 3 were moderately active and 12 were not active. There were 10 f raternity men and 15 non fraternity members† (Parrish). It’s not always the quiet and introverted students who are the ones who are struggling. Sometimes it is the people who seem like they have it all together. These people make it look like they are satisfied with what they are doing, but in reality they are feelings unhappy and unfulfilled in their experiences, always feeling as though they should be doing more. This is why it is so important that people begin to speak up and get help from their schools when they are beginning to feel helpless.   It is impossible to be fulfilled in every aspect of life but students are still constantly striving for that goal. Someone else’s idea of perfection could be where another student is right now, but the incessant need to do more and be more blinds us to this fact. Conclusion    It is clear that there are many psychological issues in our society that we need to face. This unrealistic strive for perfection leads to nothing but disappointment and self destruction. The ideas of perfection are constantly changing with the times are therefore unachievable. If people continue on this path of self- destruction due to overworking, taking drastic measures to alter their appearances and acting as if they are someone they are not, any authenticity that there was in the world will be lost. There are so many sources of stress that people have nowhere to turn in order to get a break from the strive to be perfect. These imaginary ideas of perfection have wreaked havoc on our society and will continue to do so until one day people can put down their work or look in the   mirror and appreciate how far they've come and the achievements they had made. Where we are now could be considered someone else’s idea of perfection and we can’t take everything we are able to do for granted. By no means should people settle or stop working towards goals, however by just noticing that not everything has to be â€Å"perfect† we can make many improvements in the flawed logic of society.

Essay Topics About Morality - How to Talk About Morals?

Essay Topics About Morality - How to Talk About Morals?Your essay topics about morality can be presented in several ways. Each topic can be presented in the simplest and most obvious way. However, if you are seeking to explore a theme, these essay topics can be used to open your mind and allow you to come up with an original and interesting way of presenting your essay topic.These topics can also be used to help you come up with ways to talk about religion and spirituality in a way that is relevant to the topic. This can include taking the point of view of the religious person of faith and using the ideas of the essay topics about morality to help present the religious side of the discussion. By talking about the ethics of what the religious groups believe, the moral aspect of the religion will be exposed for the world to see.Moral facts are often used as a means of discussing topics that are often heated topics in our society. By presenting these facts, the student will be able to s how how the values of the world in general are not just based on the principles of the philosophy of religions, but also on what is right and wrong in today's society. In this way, an essay topic about morality can actually help in discussing moral issues.When discussing moral issues, it is important to learn how to discuss topics that are easy to understand without losing the truth of the actual topic at hand. The essay topics about morality is a perfect example of this because the problem is often one that is very difficult to deal with. By using moral facts, this article will show you some methods on how to use this format to help you write an excellent essay topic.Your essay topics about morality can be presented in many different ways. One way to use this format is to present the essay topic as a morality essay. In this way, you will be able to get a deeper understanding of the subject. It is important to realize that you can choose to talk about morals from both sides of the d ebate.If you are interested in using morality to help solve moral issues, it is always important to choose a topic that has actually been used by many people. Use this topic to help your readers relate to the issues and this will help you explain the nature of the problem in a way that is easy to understand. Using an example will help the reader connect to the topic in a more real way than if you had to explain the process of using the topic in a computer program. By using examples, you will be able to teach the real meaning of the topic in an understandable manner that will help you gain a deeper understanding of the topic.Moral facts can be used in the same way that moral principles can be used in a discussion of philosophy. By presenting the moral facts from the perspectives of the essay topics about morality, you will be able to gain a deeper understanding of the problems that are being discussed in the topic of the discussion.

Classical Conversations And The Classical Conversation

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Importance Of Reflection - 1482 Words

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Obesity A Healthy Life Style - 1014 Words

INTRODUCTION I. â€Å"In children aged between six and 15 years, the number of cases of obesity was found to have more than tripled from 5 to 16 per cent between 1990 and 2001.† This was stated by Nerys Williams in Management of Obesity in Adolescents and Children (Williams) II. There are not enough people practicing and maintaining a healthy life style and there is a need for more health education within schools. III. Throughout the United States more and more people are becoming overweight and having to deal with obesity. IV. I have thoroughly researched as well as seen the topic of obesity and how it can easily be avoided with the maintenance of a healthy life style. V. Today, I will confirm the increasing issue of obesity in this†¦show more content†¦1. Studies show that obesity and depression have a high correlation stated in Trajectories of Change in Obesity and Symptoms of Depression: The CARDIA Study by Belinda Needham. We have all experienced moments or maybe even longer periods of depression. It is not an easy feeling to overcome (Needham). 2. There are many health risks and issues that are also related to obesity. Some mentioned in Health and Beauty in the article EHE International Research shows Body Mass Index (BMI) as a Reliable Indicator of Obesity-Related Health Risks are: Breathlessness, increased sweating, snoring, difficulty sleeping, inability to cope with sudden physical activity, fatigue, back and joint pains. There are also some long-term problems such as : high blood pressure, high cholesterol, and increased risks of coronary heart disease, stroke and type 2 diabetes. And some psychological problems include low self-esteem, confidence levels. And feeling isolated in society. The evidence is clear on how detrimental not leading a healthy life style is (Health and Beauty). Now that you know how serious the problem of obesity is in the United States, allow me to explain how we can stop this epidemic before it gets out of control even more. II. Maintaining a healthy life style and educating people can help fight obesity. A. Let’s first discuss a few ways to maintain a healthy life style. 1. Keeping a healthy diet is one of the first and main parts of maintaining a healthy life style.

Social Communication And Rehabilitation Of Adolescents...

Social Communication and Rehabilitation of Adolescents with Traumatic Brain Injury Introduction Adolescence, the time between puberty and adulthood, is marked by a shift toward greater reliance on the peer group that the family, resulting in a greater need for more complex social communication. It is also the age group which reports the highest incidents of traumatic brain injury (Turkstra, 2004). One could surmise the many reasons for this – increased risk taking or increased participation in contact and/or extreme sports, for example. Because the adolescent brain is still developing cognitive skills which support later-developing communication skills such as figurative language, complex pragmatic functions , and receptive and†¦show more content†¦297). Those cognitive processes include executive functions such as initiation, problem solving, inhibition of behaviors, and planning as well as encoding and retrieval of semantic memory (Siddiqui, 2008). It therefore stands to reason that â€Å"behavioral studies on tasks including inhibitory co ntrol, processing speed, working memory and decision-making continues to develop during adolescence†¦ [and] developments in performance are linked to the pruning and myelination processes occurring †¦ in the frontal cortex (Blakemore, 2006, p. 301). The prefrontal cortex, which covers the anterior portion of the frontal lobe, has been associated with both awareness and theory of mind, which are two very important functions that are necessary for effective social communication (Blakemore, 2006). Additionally, the surge of hormones during adolescence, the increased time spent with peers and the continued development of emotion processing contribute to the rapid development and proliferation of social communication at that age. Assessment Just as with adults, the impact that a traumatic brain injury has on the communication skills and their underlying cognitive processes of an adolescent depends greatly on the nature, specifically location, and severity of the insult. Closed brain injuries in adolescents tend to damage the prefrontal regions. As a result,Show MoreRelatedResearch Paper : Traumatic Brain Injury1805 Words   |  8 PagesPaper: Traumatic Brain Injury There are many ailments known today that can severely alter the way one lives his or her life. Some can take years to fully hinder one s body and some can critically harm one in an instant. Traumatic brain injuries can and do harm near instantaneously. 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Principals of Logistics Management MyAssignmenthelp.com

Question: Discuss about the Principals of Logistics Management for Coca-Cola Company. Answer: Introduction Organizations apply different business improvement methods to improve their performance. Logistics is one of this methods and is regarded as one of the crucial factor adopted by companies to gain competitive advantage. Logistics management refers to integrating all the core functions in an organization such as warehousing, transportation, material handling, stock management, order fulfilment and supply and demand planning. The aim of logistic management is to improve efficiency and effective business operations. This paper focuses on understanding the logistic management as adopted by the Coca-Cola Company. The specific issues being considered are; a) interface of key factors; b) Order cycle; and c) Inventory management. Coca-Cola Company Profile The Coca-Cola is a multinational beverage corporation with its headquarters in Atlanta, Georgia in the United States of America. Coca-Cola is a manufacturer, marketer, and retailer of syrups and non-alcoholic beverages. Coca-Cola is famous because of its popular Coca-Cola brand which was invented by John Stith in 1886. In 1889, Stith sold the Coca-Cola brand and formula to Asa Candler who established the Coca-Cola Company in 1892. The Corporation operates using a franchise distribution system where it produces the syrup concentration and sells it to its bottlers distributed in the world. Currently, Coca-Cola owns over 500 brands in more than 200 countries (Coca-Cola Company, 2016). The Company has employed over 150,000 direct employees globally. Likewise, Coca-Cola makes 1.7 serving in a single day globally. The Company contributes 1% of its total income to charities and contributions annually. It is also a key sponsor of FIFA, Olympic, and EURO. Ion 1984, the Company launched the Coca-Cola Foundation to improve the livelihood in the society. Among the biggest beneficiaries of Coca-Colas charity, Contributions and financial foundation are African and Asian countries as well as the United Nations. When it comes to competitive strategy, Coca-Cola has adopted an aggressive marketing approach to acquiring competitive advantage from competitors like PepsiCo (Hays, 2015, p. 15). The Interface The Logistic Concept is used to link all the key functions in an organization. The concept of logistics management is a subset of the supply chain management. The concepts focus on planning, implementing, and controlling the flow of products from the suppliers to the end consumers. Logistic is referred as a crucial success factor for an organization (Bowman, 2015, p. 23). It encompasses both the efficiency and effectiveness of the operations. As discussed in the case of Coca-Cola, logistic management has a direct impact on a companys bottom line. The Coca-Cola Company uses the logistics concept to link together its core operational functions like production, marketing, and accounting and finance with the aim of achieving its overall objectives. Interfacing the functions is only achievable through good communication and cooperation between the involved departments (Williams, 2008, pp. 212-8). Production, Marketing, Finance Accounting Functions and Logistics Currently, the Coca-Cola Company has 742 production facilities and is applying logistics process to streamline the number further. The company is guided by the principle of integrating the demand and supply functions. The Company uses Demand, Operations Inventory Planning (DOIP) concept to manage its production. The amount of the application is achieved by interacting with the sales and marketing departments. By engaging the sales and marketing personnel, the production department understands the current trend for demand making it easier to approximate the amount to production (Walter, et al., 2009, p. 93). The Operational element of the DOIP concept deals with the financial implication that affects the attempt to optimize the production at Coca-Cola. After establishing the real demand for its products in the market, the production department should then liaise with the Finance and Accounting department to establish whether or not the proposed production level is financeable (Bowersox, et al., 2012, p. 101). In the past years, conflicts arose between the departments, where the Finance and Accounting department rejected the push by the production department to increase the number of production as a way of taking advantage of market demand. However, the former rejected the proposal because it was viewed as a short-term opportunity and was not deemed as feasible for the companys long-term objectives (Bowman, 2015, p. 23). Lastly, the Inventory planning focuses on how maintaining the right level of stock directly affected the operations altogether. To synchronize the roles of the three departments, Coca-Cola developed a Sales and Operations Planning (SOP) Logistics Concept which that there is an effective way of sharing information and decisions. The Company indicated that the Concept had proved an 85% success rate (Bowman, 2015, p. 31). The logistic concept has enabled the Company to focus on up and downstream management. For example, the suppliers depend on the production schedule provided by the Company before making their orders. Likewise, the transportation department also relies on the Sales and Marketing department in planning its schedule. To ensure an effective demand planning and forecasting, the Company combines its performance in the marketplace and the perfect order notion (Frazelle, 2001, p. 123). In short, The Coca-Cola Company used a simplified and streamlined Logistic management method to enhance its production, sales and marketing, transportation and the amount spent by the Finance Accounting departments. However, the Company has created a committee made up of representatives from all the three departments to plan and replan its logistic operations considering that the market is dynamic and practices change every day. Order Cycle and Management Any organization must effectively manage its ordering process to satisfy its customers. Order management is defined as the management of all the activities in the order cycle. Likewise, order cycle refers to the process that takes place from the time a customer places an order to the time he/ she receives the products ordered. The four processes involved in order cycle/ management are; order transmittal, order processing, order picking and assembling, and order delivery. The Coca-Cola Company adheres to all the ordering processes (Williams, 2008, p. 229). Order Transmittal is defined as the time it takes a company to receive a formal order from a customer. The Common methods used to transmit an order are physical visiting the site, through the e-mail, through the telephone, using fax and lastly using the online platforms (Hays, 2015, p. 16). Orders are transmitted and processed at the Coca-Colas bottler Companies. The formal methods that can be used by customers to transmit their order to the Coca-Cola Company are making a telephone call, through Fax or sending an email to the Companys sales department. The information on the official telephone number, email address and fax line to be used are provided on the companys official page. Order processing refers to the recipient of the order transmitted by the customer and the authorisation of the order by the relevant department at the organization (Hays, 2015, p. 17). At the Coca-Cola Company, Enterprise Resource Planning (ERP) technique is used in processing orders. When the sales department receives the order, it is checked for accuracy and completeness. Second, the department then checks the status of the customers credit (in the case of an existing customer). Third, the order is entered into the computer system before assigning a sales personnel to execute the order if accepted. Fourth, the accounting department then records the order transaction in its system. The order is then taken to the inventory department where the nearest warehouse to the customer is identified. Order picking and assembly refers to the activities carried by the warehouse or store to prepare the order for shipment (Rushton Croucher, 2010, p. 71). The Coca-Cola Company order is loaded on the companys outbound carriers ready for the shipment. Order are packed in the carrier by the customers location. The Pick-to-light technology is used to effectively arrange the order in the racks or shelves to minimize the time wasted in picking and lighting orders and eliminating errors. Order delivery refers to the formal delivery of the order to the customer or an agreed location (Rushton Croucher, 2010, p. 82). The Coca-Cola company gives its customers the power to determine where the point of delivery. Customers are also allowed to pick their delivery at the nearest warehouse. The success of the whole process is measured regarding customers satisfaction with the order. However, it can be noted that there is a long procedure that is involved in order cycle. A lot of time is wasted in the process. I would recommend the integration of the order management under one department to shorten the time. Second, all the processes involved should be automated such that when the sales department has filled an order, it can reflect directly in the Companys database. This would save other departments from entering the information fresh. The order should go directly to the nearby warehouse after being processed by the sales department. Diagram 1: Order Cycle and Management for Coca-Cola Diagram 2: Order Cycle and Management for Coca-Cola Inventory Management Analysis Inventory refers to the raw materials (used in production), finished goods (ready to be delivered to the customer upon placing an order) and the packaging materials. The main inventories at the Coca-Cola Company are the syrups, finished coke products and brands, Packaging bottles and crates. Inventory management is important because it helps in efficient and effective business operations. Failure to manage the inventory can lead to business failure. Poor management of stock would lead to incurring of extra cost regarding spoilage, dead stock, and hiring of storage space. Likewise, understocking can lead to losing of key customers and market share (Frazelle, 2001, p. 131). Coca-Cola uses the Collaborative Planning, Forecasting and Replenishment (CPFR) principle to manage its inventory. The CPFR is an entrepreneurial approach that used to improve the efficiency of the supply chain management and meeting customer demands. The approach is used by the company to integrate between its inventory level and supply chain. Through the stock and sales system, the company generates up-to-date information about its inventory (Bowman, 2015, p. 66). The Coca-Cola Company can easily know the amount of inventory in, the current inventory in its warehouses and the amount of inventory leaving its premises. Likewise, the system is computerized to show the track of stock usage by the production department, the change of prices in the market and indicate when reordering is necessary. The Coca-Colas inventory management system is based on the production schedule, and customer and market demand. The inventory management is done at the production site. And the amount of stock bought or transported to a given geographical area is determined by the real amount of sales, customer demands and market trend (Christopher, 2011, p. 33). In short inventory management is done through a collaborative approach from all the involved departments. Using the CPFR method, the Coca-Cola Company knows when to place a new order for inventory, when to cancel an order placed early and when to send more inventory to its respective production centers. Using real-time information on Customer demand and projected production, the company can easily know the amount of inventory to order from the suppliers. Coca-Cola has put an effective inventory management system in place that ensures efficient operations. The computerized Sales and Stock forecast tracking system have ensured that Coca-Cola does not suffer from production crisis. The system allows the company to respond swiftly to its customer demands. It enables the company in optimizing, executing and managing its strategic, tactical and operational business processes (Hays, 2015). Conclusion The Coca-Cola Company has put effective logistic and inventory management processes in place. The company has taken advantage of the technological advancement to improve its operations and increase customers satisfaction. Logistics and inventory management are two crucial factors that directly impact a companys success in the market. This can be seen in the competitive advantage enjoyed by Coca-Cola in the non-beverage product industry globally. The Coca-Cola Company applies the logistics concept to link together its core operational functions like production, marketing, and accounting and finance with the aim of achieving its overall objectives. It has adopted simplified and streamlined Logistic management approach which enhances its production, sales and marketing, and transportation or inventories to the delivery points. Likewise, the Company has a structured method of managing orders received from its customers. For example, orders are transmitted through the use of email, fax, and phone calls while they are processed using the Enterprise Resource Planning (ERP). Last, the number of inventory held by the company is determined by customer/ market demand and previous sales trends. Coca-Colas success in the industry is reflected in its effective management of its operations. References List Bowersox, D., Closs, D. M. Cooper, B., 2012. Supply Chain Logistics Management. New York: McGraw-Hill . Bowman, R. J., 2015. Demand Planning at Coca-Cola: What's the Secret Formula?, s.l.: Supply Chain Brain. Christopher, M., 2010. Logistics Supply Chain Management: creating value-adding networks. New Jersey: Prentice Hall . Christopher, P. M., 2011. Logistics and Supply Chain Management. New Jersey: Financial Times/ Prentice Hall. Coca-Cola Company, 2016. Coca-Cola Company Website. s.l.:s.n. Frazelle, E. H., 2001. World-Class Warehousing and Material Handling (Logistics Management Library). New York: McGraw-Hill Education. Hays, C. L., 2015. The Real Thing: Truth and Power at the Coca-Cola Company. New York: Random House Trade Paperbacks. Mangan, J. Lalwani , C., 2011. Global Logistics and Supply. New York: John Wiley Sons. Richards, G. Grinsted, S., 2013. The Logistics and Supply Chain Toolkit: Over 90 Tools for Transport, Warehousing and Inventory Management. London, UK: Kogan Page. Rushton, A. Croucher, P., 2010. The Handbook of Logistics and Distribution Management. London, United Kingdom: Kogan Page. Walter, M., Johnson, E. Davis, T., 2009. Vendor Managed Inventory in the Retail Supply Chain. Journal of Business Logistics. Williams, B. D., 2008. A review of inventory management research in major logistics journals: Themes and future directions. The International Journal of Logistics Management, pp. Vol. 19 Iss: 2, pp.212 - 232.