Ikea Strategic Brand Management

When people talk more or less furnitures, the first brand which comes to mind is IKEA. Originating from Sweden, IKEA first open shop in 1958, then in Norway in 1963 and soon after, it spread without the firm of Europe and thus s measlyly making its way to the whole world. With their biggest market in Germany with 45 stores followed by United States with 35 stores, now IKEA have 313 stores in 30 countries. ( passion Branding, 2012). Known for its simplistic design which has maximum optimization, IKEA product ranges from non only furniture but as well unlike furniture segments such as kitchen cabinets, build-in wardrobe and much otherwise furniture.IKEA strategic brand counseling in making the brand such a craze among its customer and thus leading to a brand pry which is important for IKEAs entire product line making IKEA champion of the about valuable brand in the furniture niche. A visit to IKEA for either shopping or empty would reveal several factors on why customers co me back over and over again for non only products from IKEA but also the shopping experience from IKEA. Comparing a visit to IKEA with any other furniture outlet is different as one gets the sense of belongingness as the layout of every IKEA store identifys one feels homely.It is so that customers can visualize their homes when buying IKEA products. IKEAs interior designing team designed the inhabit or kitchens in a way that people could visualize how their homes will look like before purchasing the product from IKEA making a purchase from IKEA a worthwhile one. Adding to that, IKEA make things different as its furniture and home furnishing shopping is differentiated so well, consumers who wanted specific products from specific departments of the home. Another value added to IKEAs brand is about the design of the products.Eventhough IKEAs product design atomic number 18 minimalistic, the products presents itself in an ripe way in such that it does not take much space and yet s till world able to function better or on par with what the particular product will do which still look pleasant to house owners or visitors instead of a sore eye. For instance, IKEAs fair Lackside coffee table might look like a dull one in minatory and white, but throwing in the colours do it fun to look it although an old school design is used.In a sense, that the designs are modern and traditional with functionality. IKEAs products always come with a set of instruction manuals that are not complicated and are straightforward making IKEAs product being easily adjoin without much of hassle which in turn keep their bells low and reasonable to the range of products being sold. devising products in such way added value to the brand IKEA as furnitures are often regarded as comes in one piece or do it yourselves which is very difficult to assemble.Having products in low and reasonable price range, it is no surprise that the brand IKEA appeals to most people, primarily to young urb an couples or families which do not want to burn a deep hole in their pockets in their investment of their first house. However, this does not mean that people on the middle income or higher income do not buy products from IKEA. IKEA produces products in such it varies in prices depending on its differences. Therefore, the brand IKEA is made stronger by introducing a variety of product ranges with different product prices which caters and fulfill to any level of income consumers need in the market.Despite having products at such low prices, this does not show that products sold are not of quality as buyers are given a sense of value to their household items but satisfying the customers saying less is more. Not only that, every single year, IKEAs product prices are cut down even further which made it favourable for consumers who could not afford to get it the following year, thus making the IKEA brand also a favourable one. Taking things a few steps back, most of IKEAs product are ma de of wood which somehow does not go well with the word environment in various ways. Therefore, toss off reduction is a crucial key in production.IKEAs designers and engineers strive to reduce the amount of real(a) used and wasted in production of its furnitures. Additionally, many waste products are then used to make new products, which in turn further reducing overall cost both to the pocketbook as well as to the environment. Adding on to this, the Recovery Department is responsible for sorting and recycling all utile materials, including packaging broken down in-sotre as well as materials collected from customers at recycling bribe bins where available. In conclusion, IKEAs strategic brand management involves its retail and alue to be seen by consumers all about the world. Using differentiation to its advantage, IKEA differentiates themselves with other big home furnishing and furnishing outlets available such as Big Brand, Darby and Vandrie through products which are innova tive, quality and yet low in prices. And thus, living to its tagline affordable solutions for better living says it all. (IKEA 2012) References Cult Branding. (2012). The IKEA Cult Brand Profile. The Cult Branding Company. Retrieved from http//www. cult-branding. com/ikea-cult-brand-profile IKEA (2012). Welcome to IKEA. Retrieved from http//www. ikea. com/