Jollibee

I. BRIEF HISTORY AND DESCRIPTION OF THE corporation Jollibee Phenomenon Jollibee is matchless of the Philippines phenomenal avocation winner stories. Starting in 1975 as a devil-branch ice cream parlor, it later expanded its menu to complicate hot sandwiches and another(prenominal) meals. With encouraging success, Jollibee solid foods Corporation was incorporated in 1978 with septenary outlets to fully explore the possibilities of a hamburger concept. Thus was born the corporation that revolutionized the luxuriant intellectual nourishment industry in the Philippines.In 1984, Jollibee r apieceed the P500 million sales mark, catapulting the go with into the list of Top 500 Philippine Corporations. In 1987, b atomic number 18ly 10 years in the business, the company joined the ranks of the Philippines Top 100 Corporations. It accordingly became the eldest Philippine fast food drawstring to break the P1 trillion sales mark in 1989. In 1993, Jollibee became the first food di sh out company to be listed in the Philippine armory Exchange gum olibanum blanket(a)ening its capitalization and laying the groundwork for preserve expansion topic each(prenominal)y and beyond the Philippines. Undisputed leadershipJollibee is the countrys leading fast food chain. The size, geo pictural sweep and breadth of the companys operations declare grown exponenti every(prenominal)y from a smattering of Jollibee inserts twenty-five years ago to over 400 terminals in the Philippines and several(prenominal) internationalist chisel ins in countries like the United States and Hong Kong. It is now an international stake with phenomenal milestones that has made millions of Filipinos proud. But Jollibees leadership is not only reflected by marketplace share (the company enjoys to a greater extent than half of the entire fast food industry) numerous local and global awards attest to this as well.Recipe for success The foundation of Jollibees rapid growth has been its strategy to establish dominant market coverage complemented by its blue-ribbon(prenominal) menu line-up, creative marketing programs and cost-efficient manufacturing and logistics facilities in support of its widening eatery chain. It is powered by teams of well-trained individuals embrace the culture of integrity and humility, working in a family-like environment of cheer and togetherness. As a corporate citizen, Jollibee is also committed to serve its master of ceremonies communities.The company not only nourishes bodies but also peoples spirits finished countless socio-civic projects. A triumph for and of the Filipino Jollibee dedicates its continuous success to those who stand supported the company from the very start the Filipino people. Jollibee has grown to be so well loved that every sequence a stark naked workshop is opened, especi all(prenominal)y overseas, Filipinos conformity long queues to the store without fail. It is not proficient a place where they fee l at home it is a fixedness of heritage, a monument of Filipino victory. Values Always customer first Excellence through teamwork Spirit of family and fun Frugality, Honesty and Integrity lowliness to listen and learn Mission We bring great taste and comfort to everyone Vision Become the most dominant and best-tasting QSR The most endearing mug that has ever been We pass on be within reach of every Filipino We will lead in merchandise taste at all times We will allow for FSC excellence in every hap Happiness in every moment. Jollibee Operations Bee happy. Langhap-Sarap sa Jollibee Day in, daytime out, Jollibee serves over one million Filipinos who flock to its much than 400 stores all over the country.In ways, small and grand, Jollibees tasty food, cheerful armed dish and friendly crowd touch the lives of so many people who leave its stores with happy memories that will last long after that birthday party, first date or even just that simple meal a customer h ad when he dropped in one rainy day. From a modest beginning, Jollibee has grown to catch not only the exit one fast food chain in the Philippines with over 400 stores nationwide, but is also an international blemish that has the distinction of being one of the worlds most admired companies by the uttermost Eastern Economic Review. But Jollibee is not stopping here.To reinforce Jollibees energy to enhance it leadership and build growth, the Management embarked on a broad range of strategic initiatives. Since its starting 1975, the company has expanded tremendously. The phenomenal growth is attributed to the companys unwavering quest to serve and delight the Filipino customer as well as its ability to anticipate and adapt to the ever-changing market environment. Jollibee breeds to push its store network expansion noteing lead over competition, rivet on optimum results from right -sized stores on the best site prime(a) in trading territory.This ensures effective and efficien t market coverage. To meet the challenges of a to a greater extent intensely competitive market and to manage the business more effectively, the company at a lower placetook a study initiative to re-align the structure of Jollibee Philippines. The new organization, which has successfully been put in place, has the capacity of enhancing continued dominance in the active service industry. In 2000 Jollibee Philippines was decentralized into four autonomous Regional phone line Units (RBU), corresponding to the countrys major(ip) geographic markets Mega Manila, North Luzon, South Luzon and Visayas-Mindanao.The decentralization has unified each RBU into a more manageable business size and couplet of control. Key support functions like human resources and administration, finance and network development have been transferred to the RBU for greater efficacy in the economy of products and services, quicker coordination and more timely decision-making. The Head Office/Corporate Servic es functions (Marketing, Finance, Restaurant Systems, Engineering) have been re-aligned as Support Center to provide continuing assistance to the RBUs and provide corporate-level directions.The new structure has turn up to be more responsive to the need and challenges of a rapidly growing organization and an even more energetic market. The program has resulted to better execution of programs and renewed enthusiasm and commitment from the Jollibee people. replicate to all of the above initiatives is the continuous improvement of operating productivity and efficiency across the Jollibee fastfood chain. It continues to initiate improvements on equipment and facilities as well as store procedures to generate faster account book turnover and achieve better part in the delivery of products.Jollibee remains firm in its resolve to maintain its dominance in the fastfood industry. It will continue to push forward with its strategic programs and aggressively pursue push network expansio n to ensure superior market coverage nationwide. Most importantly, it will continually apply itself to the preponderating task of consistently delivering superior tasting products at the most cheap prices and services of the highest standards in a bright and clean store environment. trade STRATEGYIn line with its long-term goal to be the dominant food service leader in the country, the company acquired Greenwich Pizza in 1994 enabling it to screen the pizza-pasta segment. From a 50-branch operation, Greenwich has established a strong presence in the food service industry. A year later the company acquired the franchise of Delifrance, an international food company. This further expanded its penetration in the food service industry particularly in the French cafe-bakery, a growing segment of the Philippine food market.In 2000, the strategic acquisition of Chowking solidnessified the companys position as the dominant leader and allowed it to have leadership in a major fast food m arket the Oriental quick service restaurant segment. The incorporation has revitalized Chowking providing a platform for the growth of the business and further increasing the enterprise value of the Jollibee Group. Jollibees advertize is deeply rooted in the traditional Filipino values of family and love for children. Fueled by Filipino creativity, its expression Atin ang Langhap Sarap is anchored on its products unique taste and superiority. It aims to be perpetually in the public consciousness through television, radio, print, cinema advertisements and billboards. The company also sponsors selected connection activities. Moreover, premium items and mulcts are offered to bring home and display on the toy shelf. Likewise, as a way to ensure that the superior equity is sustained and a strong, cohesive and comprehensive visual identification in all Jollibee stores is created, a establishment wide Jollibee retail identity was initiated.The international graphic design group, Addi son was commissioned to formulate the new retail identity that is more dynamic and fun-oriented. The new retail identity is an integrated corpse encompass the total restaurant design from the menu-board and various signages, the dining equipment and area, to the Playland and other facilities. The product menu is continually reviewed to sustain consumer excitement. Existing products are improved and re-launched. novel products are test-marketed in dungeoning with the strategy of having a continuing odorous line up of products.All these to respond to customers changing needs and preferences which has been a major factor in Jollibees success. At the forefront of innovative marketing and advertising program are the Value Meal product upgrades and additions. This has indeed proven to be an effective response to the narrowing consumer sp expiry power brought about by the current economic crunch. Jollibee owns the children market and will endeavor to keep its stronghold on this segme nt. Hence, Jollibee continues with its Jolly Kiddie Meal promotions, offering a choice of Regular Yum, Spaghetti Special or Chickenjoy.SALES FORECASTING, PRODUCTION SCHEDULING AND MATERIALS REQUISITION supply gross sales Forecasting The sales viewing done by the store conductor is the main determinant of the amount of supplies the store will need. Sales is proportional to the number of products exchange so forecasting sales in advance would tell how much supplies the store need to drift. Sales is project day-after-day or each week and is base on the stores sales history. From the sales history, the store conductor can determine the stores day type. The day type refers to the categories of a days performance.These are Slack, Semi-Peak, and Peak. Knowing the stores day types will cooperate the store managing director determine the sales projection. merchandise Scheduling intersection scheduling is done after determining the necessitate for each of the products. to each o ne of the product has disparate production schedules. This is because the demand of one product is different from the demand of another product. They have also different times of summit meeting sales. The schedule determines the number of product to produce for every hour of the day and the number of product to maintain on the warmer bin.Supplies Planning It is the clay of preparedness the amount or volume of materials necessitate by the store to meet the demand for products at specific volume of transactions for a given a period. Objective of Supplies Planning Through supplies preparation, the store manager gets to determine the existent order for each item in the store. Supplies provision prevents over storehouseing and stockout of supplies. The steps in supplies planning are 1. Plan the supplies needed by the store based on sales projection. 2. Ensure correct spoilable and nonperishable inventories. 3.Update the stock factors according to changes in sales trend. What are t he supplies? The stores supplies vary from cleaning materials to hand towels to frozen patties. Supplies are categorized into two Daily Supplies wet/frozen/items that are highly perishable weekly supplies dry items like packaging and cleaning materials Actual Order of Supplies The true(a) amount of supplies that the store will order from Commissary. This is relayed either thru the web or iBOS. This is where supplies and requisition comes in. The prerequisites of the actual order of daily supplies are . forecasted sales is based on stores sales history. 2. adjusted sales sales is adjusted for unexpected occurrences. 3. stock factor amount or volume of a product or a raw material needed to serve customer demand for every hundred pesos of sales. SF=Average step of Products Sold Average daily Sales 4. forecast stock refers to the number of items to be stocked in the store for a given type. FS=familiarised Sales x Stock Factor of Raw Material 5. ending balance remaining availa ble stock of items prior to order of magnitude. 6. aily supplies requisition form is a form used to compute the actual order of daily items. It includes a list of the wet /frozen/bakery items. AO=Forecast Stock Ending Balance The prerequisites of the actual order of weekly supplies are 1. average daily usage average daily usage, or ADU, is the average total of items sold in one week. It is affected only when there is a change in the weekly sales forecast or weekly sales trend. It does not include mickle orders. ADU =Total quantity of products sold for one week 7 days 2. rdering cycle is the sum (in days) of the delivery interval, forecast usage coverage and buffer period. 3. stock build up total usage for the whole length of the ordering cycle. It also represents forecast stock. SB=Ordering cycle ADU 4. par stocking average quantity of stock needed to sufficiently supply the needs of the store for the whole ordering cycle. 5. ending balance remaining available stock of sup plies. 6. weekly supplies requisition form is a form used to compute the actual order of weekly items. It includes a list of the wet /frozen/bakery items. move in Daily Supplies Planning Step Activity Key psyche 1 Gives the daily supplies requisition form to stockman Production animal trainer 2 Gets the ending balance (EB) by conducting a physical lineage count of the itemsStockman on the list 3 Checks the EB at stochastic to ensure accuracy Production four-in-hand 4 Gets the forecasted from the store manager then writes this on a equisition form Production omnibus 5 Computes the Adjusted sales and writes this on a requisition form Production Manager 6 Computes the stock factor (SF) of each item and writes this under the SF column Production Manager 7 Computes the forecast stock (FS) of each item and writes this under the FS column Production Manager 8 Gets the actual order (AO) of each item and writes this under the AO column Production Manager 9 Signs the requi sition form in the blank provided. Production Manager IV. ANALYSIS OF THE COMPANYS PRODUCTION PROCESS Forecasting is an inhering tool in the production process of Jollibee Foods Corporation. Demand is forecasted based on the sales of the store for the past periods. This data can be obtained from its sytem called iBOS. This forecasted data is adjusted for some occurrences or factors that might affect their sales in the period that the store is forecasting. This forecast is then translated to production schedules of different products. afterwards making the production schedules, the Production Quality Manager (PQM) performs the supplies planning.Jollibee Corporation has policies and processes concerning supplies planning and requisition. The PQM of each store has the hand on how to go about the planning and ordering of supplies needed for his/her respective store. Jollibee Corporation has already installed a system of ordering supplies needed by its store branches the AMWS. Jolli bee, City of San Fernando branch has the following(a) system of production. The schedule of ordering for wet/frozen supplies is every Monday, Wednesday, and Saturday. oral communication of such has a lead time of 2 days. On the other hand, schedule of ordering for dry supplies is every Tuesday, Friday and Sunday, with a lead time of 3 days.If the PQM Manager has already placed his/her order and there are some unexpected orders that can affect the consumption of supplies, he or she has the benefit of making adjustments to his or her order a day forrader the delivery date through its system AMWS. Special Holidays and events are highlighted in the stores calendar to incorporate these in the determination of demand and to prevent stock out of supplies. If there is really an unexpected bulk order, and the store cannot accommodate such order, the store has the option to decline the order. Otherwise, the store borrows from another store in the area to avoid opportunity outlet from tha t order. V. RECOMMENDATIONOur modern applied science is continually giving advances to business organizations. And Jollibee is one of those that continue to search for more improvements in their systems concerning their operations. With the case of iBOS, the product quality manager can easily create, modify, inquire and maintain useful data by just a click of a mouse. Once the program/system is entered into the computing device, the PQM is supplied with needed information on inventory balance, order listing and sales. Truly, the service of this system is to increase the productivity of the PQM and making it accessible to other surgical incision managers who might need the above mentioned data in making business decisions.Poor decisions may affect the firms profits by requiring expensive corrective actions and may be driven out of business by a much more vigilant competitors. Thirty years of solid experience made Jollibee Corporation produce and adapt the nationwide computer aided system to their advantage. It would not make it as the number one fastfood company in the Philippines if not for its expertise in their production. It is therefore recommended that Jollibee Food Corporation to continually improve its production and make use of technology to further enhance its systems. TABLE OF CONTENTS I. Brief History/ exposition of the Company II. Marketing Strategy III. Sales Forecasting, Production Scheduling and Materials sequestration Planning IV. Analysis of the Companys Production Process V. testimony